There are a lot of people out there who are risk-averse (well, there are a lot of people out there who don’t understand how to analyze risk at all), and the idea of purchasing an individual stock (e.g. Apple or Google or Barrick Gold or whatever) really freaks them out. This is one of the reasons why so many people invest in mutual funds or ETFs – their bankers and financial advisors tell them that the key to success (and to not losing money) is diversification. Continue Reading…
